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The William Hill organisation was launched in 1934 and still carries its founders name who proceeded to build up one of Britain's biggest credit betting services prior to the legalisation of High Street betting shops in 1961, Hill himself was late in seeing the potential in betting shops as we know them today and only opened his first outlet in 1966. He was constantly on the lookout for fresh openings in both the betting and thoroughbred breeding worlds through publishing the first fixed odds football betting coupon as far back as 1944 and encouraging British breeders in the seemingly unenviable task of competing against overseas studs. Towards the end of his life William Hill concentrated on his shops and was rarely seen on the racecourse rails except for the major meetings until his retirement in 1970 and subsequent death in 1971.

He would though have been delighted of what has transpired since as his company has flourished and developed into the biggest retail chain in the UK as well as spreading its wings via expansion into Ireland, Europe, The United States and Australia where it has become a major presence in more recent times. William Hill now employs 15000 people globally and its UK betting shops alone process one million bets daily from its clients with its headquarter operational offices being based in Leeds and Gibraltar. The company was floated in 2002 on the stock exchange in London and whilst its background and heritage is firmly in horse racing and football betting it has also retained its forward looking and enterprising spirit as the betting industry has moved forward from retail shops on the High Street of Britain through the first telephone betting centres and onto the internet.

The William Hill of current times has embraced the new era provided by the world wide web and are industry leaders in providing its players with not only sports betting but also other gaming opportunities including the chance for customers to wager on the stock markets including various indices, currencies and commodities along with the more usual poker,slots, bingo and casino. The sports book is one of the most thorough available and provides evidence of the companies global reach with betting markets available on the native sports of Ireland (GAA Sports), Australia (Aussie Rules Football) as well as the major American sports taking in the NFL,MLB,NBA & NHL all running alongside the more common offerings of football, tennis and horse racing.

The company is fully licensed and regulated via the UK Gambling Commission and by the Gibraltar Gambling Commission as well as being a member of IBAS thus guaranteeing their customers fairness and security and the website offers secure deposits via all of the popular payment methods whilst offering its services in many different languages. The company is heavily involved in sports sponsorship traditionally in horse racing where it has supported events at the Cheltenham Festival as well as providing blanket backing to the Christmas festival at Kempton which includes the running of the King George VI Chase - Away from the sport of kings Hills have supported the Greyhound Derby as well as the PDC Darts world championship. The William Hill brand is one of the most enduring and durable of gaming brands but has displayed its flexibility in its approach to change - William Hill would surely be proud of where it now sits in the global marketplace.

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